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How to Choose the Best Website Builder for Real Estate Agents

A plain-English comparison of your options, what each costs in money and time, and the features every agent website needs.

The Four Types of Real Estate Website Builders

When agents search for the best website builder for real estate, they're really choosing between four kinds of options. Each one trades money against time.

OptionTypical costWhat you getBest for
General DIY buildersLow monthly costYou design, write and update everything. MLS listing search usually needs a separate IDX add-on.Tech-comfortable agents on a tight budget
IDX website platformsMid-range, often annual plansListing search built in, but you still customize templates and keep the site updated.Agents who like to tinker
Custom agency buildsHighest, often large upfront design fees and long contractsFully custom design and marketing services.Top luxury teams with big budgets
Done-for-you agent websitesPredictable monthly priceDesigned, launched and maintained for you, with IDX and lead capture included.Busy agents who want a professional site without the work

What to Look For in Any Real Estate Website

  • IDX search connected to your MLS, so buyers search listings on your site
  • Lead capture on every page, including home value requests for sellers
  • A fast, mobile-first design (most home searches start on a phone)
  • Local SEO basics: unique page titles, a sitemap and pages for the areas you serve
  • Your own domain, so your brand and rankings stay yours
  • Clear pricing with no surprise contracts

Where We Fit

We're a done-for-you option: we design and launch your real estate website in about 48 hours, with IDX, hosting and lead capture included, starting at $49/mo plus a $250 setup fee. Comparing specific platforms? See how we stack up against Luxury Presence, Placester and AgentFire.

See What a Done-for-You Site Looks Like

Browse six real estate website styles, from luxury and coastal to bold investor sites. Pick a look you like and we'll custom-build it with your brand, your market and live IDX search.

Common Questions

What is the best website builder for real estate agents?

It depends on how much you want to do yourself. DIY builders are cheapest but you build everything. IDX platforms give you listing search but you still design and update the site. Done-for-you services build and maintain it for you. Most busy agents get the best results from a done-for-you site with IDX included.

Do real estate agents need IDX on their website?

Yes, for most agents. IDX puts your MLS listings on your own site so buyers search with you instead of a portal, and every saved search becomes a lead.

Can I use Squarespace or Wix for a real estate website?

You can, but general builders don't include MLS listing search on their own, so you'd usually need a separate IDX add-on and set it up yourself.